E-Commerce
WooCommerce
Mercado Morel
A fully functional ecommerce storefront with a custom theme and plugins.
Joel Morel
Based in New York But Available Worldwide
Core Skills
Web Development • Web Administration • E-Commerce • Workflow Automation
About
I’m a web developer focused on WordPress and WooCommerce, building fast, accessible ecommerce storefronts and marketing sites that are easy to manage and scale.
My work centers on ecommerce growth—performance, CRO‑friendly UX, clean theme development, and custom plugins/integrations—paired with solid analytics instrumentation (GA4/GTM). I help brands improve conversion rates, average order value, and repeat revenue.
Focused on clarity, performance, and timeless aesthetics.
Projects
All work
Web App
Python/Flask
LitSpotter
A fully equipped web app for searching for the most popular locations to visit when out and about. Includes real-time data from the Google Maps API and the Google Places API, along with a heatmap of the most popular locations.
Web App
React
Casino Figures
A fully functional web app for viewing the most up to date statistics for the casino industry. Includes a custom API and database. Utilizing real-world data from the casino industry.
Photography
WordPress
Photography Portfolio
A fully functional photography portfolio with a custom theme and plugins.
Automation
HubSpot
Flow Builder
Marketing automation workflows with triggered emails and lead nurturing sequences.
Case Studies
All case studies
Marketing Automation
Email Campaigns
Flow Builder: 300% Email Engagement Increase
Designed and implemented a comprehensive marketing automation platform using HubSpot, creating triggered email sequences that resulted in a 300% increase in email engagement and 45% improvement in lead conversion rates.
The solution included responsive email templates, A/B testing workflows, and advanced segmentation strategies. Integration with Salesforce CRM ensured seamless lead handoff and tracking throughout the customer journey.
Read Full Case Study
300% Engagement
45% Conversion
Email Development
Responsive Design
Nexus Newsletter: Cross-Client Email Success
Developed a comprehensive email template library with 100% cross-client compatibility across 40+ email clients including Outlook, Gmail, and Apple Mail. The solution utilized hybrid coding techniques and progressive enhancement.
Templates were tested using Litmus and Email on Acid, ensuring pixel-perfect rendering across all major devices and email clients. The modular template system reduced development time by 60% for future campaigns.
Read Full Case Study
100% Compatibility
60% Time Saved