Based in New York But Available Worldwide
Web Development • Web Administration • E-Commerce • Workflow Automation
I’m a web developer focused on WordPress and WooCommerce, building fast, accessible ecommerce storefronts and marketing sites that are easy to manage and scale.
My work centers on ecommerce growth—performance, CRO‑friendly UX, clean theme development, and custom plugins/integrations—paired with solid analytics instrumentation (GA4/GTM). I help brands improve conversion rates, average order value, and repeat revenue.
Focused on clarity, performance, and timeless aesthetics.
A custom WordPress & WooCommerce e-commerce storefront featuring a GeneratePress theme, optimized checkout UX, and GA4 analytics tracking.
A print-on-demand apparel storefront with custom WooCommerce integration, automated Printful fulfillment, and an accessible UI.
A real-time industry analytics web application built with React, Tailwind CSS, and custom REST APIs for live data visualization.
A digital publishing and media services platform engineered for high-performance content layouts, custom UI components, and SEO scalability.
A responsive photography portfolio and visual media gallery built on WordPress with WebP asset optimization and fast rendering.
An editorial travel publication and content management platform delivering structured destination guides, custom templates, and SEO architecture.
Designed and implemented a comprehensive marketing automation platform using HubSpot, creating triggered email sequences that resulted in a 300% increase in email engagement and 45% improvement in lead conversion rates.
The solution included responsive email templates, A/B testing workflows, and advanced segmentation strategies. Integration with Salesforce CRM ensured seamless lead handoff and tracking throughout the customer journey.
Developed a comprehensive email template library with 100% cross-client compatibility across 40+ email clients including Outlook, Gmail, and Apple Mail. The solution utilized hybrid coding techniques and progressive enhancement.
Templates were tested using Litmus and Email on Acid, ensuring pixel-perfect rendering across all major devices and email clients. The modular template system reduced development time by 60% for future campaigns.
