Joel Morel

Hero image

Based in New York But Available Worldwide

Core Skills

Web Development • Web Administration • E-Commerce • Workflow Automation

About

I’m a web developer focused on WordPress and WooCommerce, building fast, accessible ecommerce storefronts and marketing sites that are easy to manage and scale.

My work centers on ecommerce growth—performance, CRO‑friendly UX, clean theme development, and custom plugins/integrations—paired with solid analytics instrumentation (GA4/GTM). I help brands improve conversion rates, average order value, and repeat revenue.

Portrait

Focused on clarity, performance, and timeless aesthetics.

Projects

litspotter.com
LitSpotter Interface
Web App Python/Flask

LitSpotter

A fully equipped web app for searching popular locations with real-time Google Maps & Places API integrations.

casinofigures.com
Casino Figures Web App
Web App React

Casino Figures

A web app for real-time casino industry statistics with custom APIs and databases.

hubspot.com/flow-builder
Flow Builder Interface
Automation HubSpot

Flow Builder

Marketing automation workflows with triggered emails and lead nurturing sequences.

Case Studies

Flow Builder case study
Marketing Automation Email Campaigns

Flow Builder: 300% Email Engagement Increase

Designed and implemented a comprehensive marketing automation platform using HubSpot, creating triggered email sequences that resulted in a 300% increase in email engagement and 45% improvement in lead conversion rates.

The solution included responsive email templates, A/B testing workflows, and advanced segmentation strategies. Integration with Salesforce CRM ensured seamless lead handoff and tracking throughout the customer journey.

Read Full Case Study
300% Engagement 45% Conversion
Email Development Responsive Design

Nexus Newsletter: Cross-Client Email Success

Developed a comprehensive email template library with 100% cross-client compatibility across 40+ email clients including Outlook, Gmail, and Apple Mail. The solution utilized hybrid coding techniques and progressive enhancement.

Templates were tested using Litmus and Email on Acid, ensuring pixel-perfect rendering across all major devices and email clients. The modular template system reduced development time by 60% for future campaigns.

Read Full Case Study
100% Compatibility 60% Time Saved
Nexus Newsletter case study